Fly-Fishing Perfection on New Zealand’s North Island


Written by: Isobella Ash

[Editor’s note: Here’s a classic story, written by Phil Monahan about a 2004 journey to New Zealand’s North Island, with, his friend Sandy Hays and another more famous angler.] As the thirty-six-foot Top Cat plowed through the mounting whitecaps in the middle of the lake and sheeting rain lashed at the windows of the cabin, I found […]

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When Should Your Dog Exercise?


Written by: Isobella Ash

By: Orvis Staff Your dog should exercise every day—whenever it fits best in your daily schedule and your dog is able. That’s because the most effective exercise routine for dogs (and people, for that matter) is the one that happens day after day. Morning, noon, or night. Rain or shine. If it’s time for your […]

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50/50 Day on the River Test


Written by: Isobella Ash

The Orvis Kimbridge beat, known as the ‘Ginger Beer’ beat is a world-renowned destination amongst anglers. The River Test is the pre-eminent chalk stream and generally regarded as the birth place of modern fly-fishing. Close to the start of the season, as part of the 50/50 On the Water Campaign we held a day for […]

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River Itchen Habitat Restoration


Written by: Isobella Ash

We as human beings not only appreciate nature but also depend on its resources to sustain us. However, it is easy to forget that it is a two-way street, As our CEO Perk Perkins said “If we are to benefit from the use of our natural resources, we must be willing to act to preserve […]

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The ‘Catch & Cook’ Experience Package


Written by: Isobella Ash

Earlier this week we welcomed Nick Weston and his team to our Kimbridge beat, on the River Test, to announce the launch of our new collaboration; a Catch & Cook experience package as well as promoting Nick’s new cookbook “Adventures in Wild Food” that is available to purchase later this month. Despite the bad weathers […]

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Let Curiosity Be Your Guide London Panel discussion


Written by: Isobella Ash

Orvis UK’s mission has always been to guide its patrons to lead more fulfilling lives through a deep personal connection to the adventure and wonders of the natural world. This then led to the creation of the #5050onthewater campaign that exists to inspire and celebrate women in fly fishing. Recently we have been encouraging women […]

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The London Fly Fishing Fair


Written by: Isobella Ash

This time last week we were one day into the London Fly Fishing Fair (LFFF), alongside lots of brands such as Hardy, Guide, Costa, and Patagonia. There were also lots of great destination fishing venues with stands, as well as UK based stillwaters and river communities. Although Orvis and Fin & Game were two of […]

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You Never Forget Your First Love


Written by: Isobella Ash

The first brook trout I ever saw was about three inches long, little bigger than a baitfish really. But the memory of that vision—of that glittering flash of color and light—remains sharply etched in my mind more than forty years later. I was about nine years old, floating down the Saco River in New Hampshire […]

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Tips For Managing Arthritis In Dogs


Written by: Isobella Ash

Your four legged friend has always bounded around the backyard and trotted easily by your side during walks. But now you’re starting to notice that as your dog ages, some of the spring has inevitably gone out of his step. This isn’t always just old age! If you notice them occasionally having difficulty rising from […]

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We are the first fly fishing company to partner with ‘Anglers National Line Recycling Scheme’


Written by: Isobella Ash

We are delighted to establish a recycling partnership with the Anglers National Line Recycling Scheme (ANLRS). This scheme is the first of its kind in the United Kingdom and has identified a sustainable route for fishing line to be recycled. The non-profit, voluntary scheme was founded and launched in 2018 by the Local Independent Sea […]

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